Marketing & Monetizing
Harnessing the power of social media to build your business and your brand
Dr. Aleea Gupta
Dr. Aleea Gupta is a board-certified family physician who completed her undergraduate education at Duke University, medical degree at University of Florida and residency at Overlook Hospital/Columbia University. She has worked in multiple settings in the past 25 years, including as an assistant professor at the University of Southern California, as a partner physician at Southern Permanente California Medical Group, and as a staff physician at Doctors Immediate Care, Illinois.
In 2018, she learned about the direct primary care (DPC) model from a colleague and decided to open the first DPC practice in her county. She did not have a patient or referral base in her town, and thus had to build her DPC practice from the ground up.
Dr. Gupta used in-person and social media marketing to successfully fill her DPC practice in three years. Through trial and error, she discovered the key steps that DPC physicians need to take to in order to use social medial to get patients to join their practices. Dr. Gupta is also passionate about spreading awareness about the DPC model to medical students and residents. She has used social media to showcase the strengths and values of DPC, and has lectured about DPC to several future physician groups, both virtually and in-person. Her goal is to help further the Direct Primary Care movement in Chicagoland, the state of Illinois and beyond. Dr. Gupta is married to a retina surgeon, has two children and in her free time enjoys reading, watching foreign films and studying Spanish.