Marketing & Monetizing
Harnessing the power of social media to build your business and your brand
Dr. Aleea Gupta
Dr. Aleea Gupta is a board-certified family physician who completed her undergraduate education at Duke University, medical degree at University of Florida and residency at Overlook Hospital/Columbia University. She has worked in multiple settings in the past 25 years, including as an assistant professor at the University of Southern California, as a partner physician at Southern Permanente California Medical Group, and as a staff physician at Doctors Immediate Care, Illinois.
In 2018, she learned about the direct primary care (DPC) model from a colleague and decided to open the first DPC practice in her county. She did not have a patient or referral base in her town, and thus had to build her DPC practice from the ground up.
Dr. Gupta used in-person and social media marketing to successfully fill her DPC practice in three years. Through trial and error, she discovered the key steps that DPC physicians need to take to in order to use social medial to get patients to join their practices. Dr. Gupta is also passionate about spreading awareness about the DPC model to medical students and residents. She has used social media to showcase the strengths and values of DPC, and has lectured about DPC to several future physician groups, both virtually and in-person. Her goal is to help further the Direct Primary Care movement in Chicagoland, the state of Illinois and beyond. Dr. Gupta is married to a retina surgeon, has two children and in her free time enjoys reading, watching foreign films and studying Spanish.
Dr. Kristamarie Collman
Dr. Kristamarie Collman is a double board-certified family medicine doctor and author of glow up your life: the RX for looking and feeling good from the inside out. Leveraging her professional background and medicine paired with a natural flair for beauty and style, Dr. Kristamarie takes a holistic approach in helping professional women to enhance their lives.
Beyond the doctor's office, Dr. Kristamarie is a vivacious social media influencer that has captured the hearts of thousands around the Country with her aspirational style, wellness advice, and inspirational pep talks. She is the co-founder of Young Lady Watching, Inc. a non-profit organization empowering underrepresented minority women pursuing healthcare-related careers to reach their full potential through mentoring, education, and leadership development. Additionally, Dr. Kristamarie holds a position as assistant professor of Family Medicine at the University of Central Florida, College of Medicine
Dr. Kristamarie is Board Certified by the American Board of Family Medicine, specializing in preventative health, nutrition and weight management. She is a diplomat of the American Board of Obesity Medicine and provides care to patients in the Outpatient and Urgent Care settings. She is currently located in Orlando, FL, and is the founder and CEO of Prose Medical, a concierge medical practice providing personalized primary care and wellness services.